Founder & Principal Consultant, Reflect Plan Do

I help teams turn raw data into meaningful stories that impress funders, engage stakeholders, and move missions forward. Partners include high-growth startups, K–12 systems, policymakers, nonprofits, and a presidential campaign.

Led Data and Analytics Strategy for a Statewide Nonprofit Newspaper:

• Analyzed large datasets of website events from Google Analytics using BigQuery to identify user behavior patterns and recommend improvements, driving readership growth via shifts in editorial strategy and stakeholder messaging.

• Collaborated across editorial, audience, and revenue teams to develop aligned, mission-focused metrics to replace compliance-based KPIs, elevating organization-wide data use.

• Researched membership overlap between The Texas Tribune and the Austin Monitor to inform acquisition strategy for a new local media initiative.

• Transformed the annual audience report into a narrative-driven tool for board and development use, prompting a CEO-requested quarterly version.

• Led audience data workshops to build internal capacity and foster data fluency among reporting teams.

Additional Projects – Education, Workforce, and Public-Sector Clients:

• Designed a suite of general-audience dashboards for Catapult Education Group to clarify complex economic data, helping foster youth compare postsecondary career opportunities.

• Defined “quality jobs” indicators for a 2024 presidential campaign, aligning economic policy with worker experience data.

• Built integrated data systems and dashboards that reduced time-to-insight from weeks to minutes.

Senior Manager of Data & Accountability

• Led districtwide data strategy to support school accountability, instructional alignment, and continuous improvement.

• Designed and implemented a districtwide Operational Data Store (ODS), powering dashboards and ad hoc analysis, dramatically reducing turnaround time for insights from weeks to seconds.

• Created integrated reporting systems aligning compliance requirements with strategic and revenue priorities, translating complex data into strategic insights.

• Coached campus and district leaders to build capacity in data use and planning.

• Advised cabinet and board leadership on state and federal accountability implications.

• Managed the successful implementation of Ed-Fi ODS to improve data interoperability across departments.

Director of Innovative Programs, Data & Accountability

• Provided strategic leadership across district initiatives to improve school performance and align systems with accountability frameworks.

• Led analytics strategy with a focus on Title I campuses and TEKS alignment.

• Generated significant cost savings through systems improvements, enabling reinvestment in educational programs.

Teacher, Technology Leader & Principal Intern

• Served as English teacher, journalism advisor, and later as Technology Curriculum Integration Specialist, spearheading districtwide 1:1 device rollout.

• Led professional development (e.g., New Teacher Academy), chaired NBHS Tech Leaders Group, and supported tech-aligned instructional planning.

• Designed PBL-aligned instruction and transitioned coursework to 100% digital access for students and families.

• Completed principal internship at NBHS, leading events like Tech Fest.

• Served on multiple district and campus committees focused on PD, assistive tech, and improvement planning.