Winning WOrk
Select Projects
Tools for Doing
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![Infographic titled "Top 10 Pages by Unique Viewer" for Travis County, showing the most visited pages on the Texas Tribune website in 2024. It includes a ranked list of pages such as government salary explorer, Texas Tribune homepage, elected officials directory, schools and salaries, employee database, primary ballot, election results, early voting, general elections, and university firing news, with URLs and a map outline of Texas.]()
Rev-Dev Shareables
Do You Have Data-Backed Stories for Fundraising?
Ideal for Resourceful Reactors and Insight Seekers
Example: Designed a sponsor-ready dashboard for revenue development team to highlight top-performing content. Used for easy sharing in fundraising and pitch meetings.
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![Screenshot of an online learning platform featuring a blue navigation bar with options for 'Technology,' 'Courses,' 'Groups,' 'Resources,' and 'Tools.' The page displays a notification about replacing the material index, a button labeled 'Update Course,' and a section titled '1:1 Training: Section 121' with links to course materials such as 'Introduction to Schoology' and 'Library Resources' with their respective dates.]()
Training & Empowerment
Embed Winning Habits
Core Tool Ideal for Every Matrix Quadrant
Example: Selected LMS platform and developed asynchronous learning solution to support major technology initiative. The implementation was fully embedded and is still in use >10 years later.
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![Slide titled "Audience Building" with the subtitle "Tools for identifying and meeting needs," featuring The Texas Tribune logo.]()
Training & Empowerment
Build Capacity
Core Tool Ideal for Every Matrix Quadrant
Example: Co-led audience data workshops for Texas Tribune editorial teams, building capacity to interpret insights and engage wider audience. Laura became “a trusted source of advice and information in their morning meetings.”
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![Cover page of the 2024 Audience Report by The Texas Tribune, featuring a black background with white text, and The Texas Tribune logo in the top left corner.]()
Board and Executive Reporting
Communicate Clearly with Decision-Makers and Fundraisers
Core Tool Ideal for Every Matrix Quadrant
Example: Revamped data in the Audience annual report for a more relevant, narrative-driven presentation, prompting the CEO to request a quarterly version to support strategy and fundraising.
Not Sure Where to Start?
Tools for Planning
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![A chart titled ‘Catapult Cost Explorer’ showing personal expenses with a total cost of $40,032 and an annual income after taxes of $99,891. The chart compares costs and income, including categories like housing, healthcare, transportation, entertainment, education, insurance, and personal care, with colorful bar segments and labels for each.]()
Reports & Dashboards
Are You Winning?
Ideal for Mission Movers and Insight Seekers
Example: Designed a suite of dashboards to clearly communicate complex economic data and help foster youth compare career options and affordability. Platform approaching 5K users, recognized by AWS Education Equity Initiative.
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![Scatter plot showing a positive correlation with an R-squared value of 0.37, referencing data from analytics tools like MailChimp and Salesforce.]()
Engaging KPI Design
Embed Performance Measures That Motivate
Core Tool Ideal for Every Matrix Quadrant
Example: Developed mission-focused metrics leading to more frequent breaking news stories, higher monthly readership and data-savvy newsroom: "Laura… got journalists comfortable with talking about math, which is no small feat."
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![A map of Texas with black stars indicating popular locations as of April 24, 2025. The map is yellow with the map outline in darker yellow. It includes a legend and options to filter by publication date and select specific pages.]()
Data Systems
Does Data Collection Get in the Way of the "Real" Work?
Core Tool Ideal for Every Matrix Quadrant
Example: Developed ODS in BigQuery to integrate inputs from multiple systems, making insights accessible, timely, and tailored to the people who need them. “Laura is responsive and action-oriented, moving at a speed that meets the needs of a newsroom.”
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![RPD Matrix]()
RPD Matrix
What’s Keeping Your Team from Accomplishing the Mission?
Core Tool for Getting Unstuck
Not Sure Where to Start?
Tools for Reflection
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![Online quiz titled 'How does your team know what it's doing?' with a subtitle 'Our quiz can tell you in less than 5 minutes.' The quiz question asks about how a team sets goals with four multiple-choice options. A yellow 'Next' button and a logo with red and yellow 'RPD' are at the bottom.]()
Reflect-Plan-Do Quiz
How Does Your Team Know Their Work Is Working?
Diagnostic Tool to Find Matrix Quadrant
Heart-led Hustlers follow their gut but risk burnout.
Insight Seekers are team players but risk status quo.
Resourceful Reactors use data but risk analysis paralysis.
Mission Movers are winning and need sustainability. -
![A detailed business strategy canvas outlining key partners, activities, resources, value propositions, customer relationships, segments, channels, cost structure, and revenue streams for a project. Highlights include enabling schools to gauge learning via ad-hoc standards, cost reduction, and initial tech setup.]()
Mission Model Review
Connect Revenue Goals and Team Priorities
Core Tool Ideal for Every Matrix Quadrant
Example: Mapped business case for standards-based grading software to identify development partners and potential revenue streams.
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![A table from a document listing components, factors, N number, maintenance, and motivator, related to Herzberg's factors and workplace motivation. The table includes entries like 'Has a Future,' 'Accessible,' 'Pays the Bills,' 'Fulfilling,' and others, with checkmarks indicating motivators.]()
Alignment Analysis
How Does Your Purpose Translate Into Processes?
Ideal for Heart-Led Hustlers and Resourceful Reactors
Example: Defined “quality jobs” to connect policy goals with what workers actually experience for the only non-incumbent to win a presidential primary in 2024.
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![A screenshot of a document titled 'Universe Crossover' from The Texas Tribune, featuring sections labeled 'Background' and 'Data Sources' with blurred text.]()
Alignment Analysis
How Does Your Purpose Translate Into Decisions?
Ideal for Mission-Movers and Resourceful Reactors
Example: Analyzed audience overlap between the Austin Monitor and The Texas Tribune to inform acquisition strategy, identify untapped marketable products, and clear the way for purchase.
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![Screenshot of an interactive dashboard displaying various data visualizations including line graphs of unweighted daily trends, a map with attendance popup details, a colored chart of weighted YTD ADA by education level, and legend for attendance categories.]()
Data Gap Audit
What Are You Missing and What Is it Costing You?
Ideal for Heart-Led Hustlers and Insight Seekers
Example: Designed and led Ed-Fi ODS implementation and custom app, enabling access to in-depth attendance data in seconds and minimizing revenue-loss from absenteeism.
Not Sure Where to Start?