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Do Your Decisions Match Your Mission?
Align Performance, Revenue, and Impact... Without Going Corporate
Align Performance, Revenue, and Impact... Without Going Corporate
Mission-driven teams resist corporate-style metrics but still need alignment. Without alignment, funders don’t see progress, and teams don’t see results.
The Reflect-Plan-Do improvement model is grounded in my research on systemic motivation. The examples below show how this model comes to life through tools that are tailored to meet teams where they are.
Data Gap Audit
Find out what you’re missing—and what it’s costing you.
Example: Designed and led the implementation of an Ed-Fi ODS and custom app funded by the Michael & Susan Dell Foundation—putting real-time attendance data in administrators’ hands.
Alignment Analysis
Uncover disconnects between revenue, goals, and team priorities.
Example: Defined “quality jobs” for Jason Palmer’s 2024 presidential campaign by aligning research, indicators, and values. Drew on my engagement research—grounded in Herzberg’s motivation framework—to connect policy goals with what workers actually experience.
Mission Model Review
See how your purpose translates into plans, processes, and decisions.
Example: Analyzed audience overlap between the Austin Monitor and The Texas Tribune to inform acquisition strategy and guide the rollout of a new local media initiative.
Dashboards
Make insights visible and actionable in real time.
Example: Designed a suite of general-audience dashboards for Catapult Education Group to clearly communicate complex economic data and help foster youth compare affordability across income levels. This intuitive Cost Explorer transforms dense cost-of-living data into accessible, actionable visuals.
Engagement-Focused KPI Design
Create motivating, meaningful performance measures.
Example: Developed mission-focused metrics to replace compliance-based KPIs—leading to more frequent breaking news and higher monthly readership."Laura did a good job building relationships at the Tribune. She got journalists comfortable with talking about math, which is no small feat."
Actionable Data Systems
Build data workflows that serve real people—not just reports.
Example: Developed an operational data store using BigQuery to integrate inputs from multiple systems—making insights accessible, timely, and tailored to the people who need them.“Laura is responsive and action-oriented, moving at a speed that meets the needs of a newsroom.”
Board and Executive Reporting
Communicate clearly with decision-makers and fundraisers.
Example: Revamped the Audience annual report into a more relevant, narrative-driven format by gathering input from teams across the organization—including executive leadership. The new version was so effective, the CEO requested a quarterly version to support ongoing strategy and fundraising.
Rev-Dev Shareables
Tell data-backed stories that raise funds and rally support.
Example: Designed a sponsor-ready dashboard for revenue development teams to highlight top-performing content—filterable by region and timeframe, and built for easy sharing in fundraising and pitch meetings.
Training & Empowerment
Build habits of insight and action across your team.
Example: Co-led audience data workshops for Texas Tribune editorial teams—building capacity to interpret insights and act on them in the newsroom. "Tasked with growing the data literacy of colleagues in the newsroom, [Laura has become] a trusted source of advice and information in their morning meetings."
Ready to move your mission forward?
Ready to move your mission forward?
Whether you need help clarifying strategy, aligning your team, or turning data into decisions, I’d love to support your next step.
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