Winning WOrk
Select Projects
Tools for Doing
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Tools for Planning
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Tools for Reflection
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Tools for Doing
Do You Have Data-Backed Stories for Fundraising?
Ideal for Resourceful Reactors and Insight Seekers
Example: Designed a sponsor-ready dashboard for revenue development team to highlight top-performing content. Used for easy sharing in fundraising and pitch meetings.
Embed Winning Habits
Core Tool Ideal for Every Matrix Quadrant
Example: Selected LMS platform and developed asynchronous learning solution to support major technology initiative. The implementation was fully embedded and is still in use >10 years later.
Build Capacity
Core Tool Ideal for Every Matrix Quadrant
Example: Co-led audience data workshops for Texas Tribune editorial teams, building capacity to interpret insights and engage wider audience. Laura became “a trusted source of advice and information in their morning meetings.”
Communicate Clearly with Decision-Makers and Fundraisers
Core Tool Ideal for Every Matrix Quadrant
Example: Revamped data in the Audience annual report for a more relevant, narrative-driven presentation, prompting the CEO to request a quarterly version to support strategy and fundraising.
Tools for Planning
Are You Winning?
Ideal for Mission Movers and Insight Seekers
Example: Designed a suite of dashboards to clearly communicate complex economic data and help foster youth compare career options and affordability. Platform approaching 5K users, recognized by AWS Education Equity Initiative.
Embed Performance Measures That Motivate
Core Tool Ideal for Every Matrix Quadrant
Example: Developed mission-focused metrics leading to more frequent breaking news stories, higher monthly readership and data-savvy newsroom: "Laura… got journalists comfortable with talking about math, which is no small feat."
Does Data Collection Get in the Way of the "Real" Work?
Core Tool Ideal for Every Matrix Quadrant
Example: Developed ODS in BigQuery to integrate inputs from multiple systems, making insights accessible, timely, and tailored to the people who need them. “Laura is responsive and action-oriented, moving at a speed that meets the needs of a newsroom.”
What’s Keeping Your Team from Accomplishing the Mission?
Core Tool for Getting Unstuck
Tools for Reflection
How Does Your Team Know Their Work Is Working?
Diagnostic Tool to Find Matrix Quadrant
Heart-led Hustlers follow their gut but risk burnout.
Insight Seekers are team players but risk status quo.
Resourceful Reactors use data but risk analysis paralysis.
Mission Movers are winning and need sustainability.
Connect Revenue Goals and Team Priorities
Core Tool Ideal for Every Matrix Quadrant
Example: Mapped business case for standards-based grading software to identify development partners and potential revenue streams.
How Does Your Purpose Translate Into Processes?
Ideal for Heart-Led Hustlers and Resourceful Reactors
Example: Defined “quality jobs” to connect policy goals with what workers actually experience for the only non-incumbent to win a presidential primary in 2024.
How Does Your Purpose Translate Into Decisions?
Ideal for Mission-Movers and Resourceful Reactors
Example: Analyzed audience overlap between the Austin Monitor and The Texas Tribune to inform acquisition strategy, identify untapped marketable products, and clear the way for purchase.
What Are You Missing and What Is it Costing You?
Ideal for Heart-Led Hustlers and Insight Seekers
Example: Designed and led Ed-Fi ODS implementation and custom app, enabling access to in-depth attendance data in seconds and minimizing revenue-loss from absenteeism.